The fragrance marketplace has ordinarily been dominated by luxurious retail, glossy counters, and high rate tags. But just one entrepreneur, Mariya Nurislamova, established out to rework the way folks knowledge perfumes. As the CEO and co-founder of Scentbird, she has established a subscription-based mostly System that enables fragrance enthusiasts to take a look at scents in a fun, economical, and personalized way. These days, Scentbird has developed into Probably the most modern models within the elegance sector, with Mariya at its helm.
Early Daily life and Passion for Fragrance
Born and lifted in Perm, Russia, Mariya’s fascination with scent started off in a youthful age. While in the Soviet Union, entry to Intercontinental luxury perfumes was confined, so when she to start with encountered a French fragrance, it felt like stepping into A different earth. That early practical experience shaped her eyesight of making fragrance discovery extra available and democratized.
Mariya went on to check Mathematics and Computer system Science at Perm State Technological University. Right after transferring to the United States, she attained a BBA in Advertising Administration from Baruch College’s Zicklin University of Business. This mix of technical experience and marketing and advertising knowledge would later on demonstrate invaluable in setting up her corporation.
The Street to Entrepreneurship
Prior to founding Scentbird, Mariya was already carving out a route as an entrepreneur. She co-Established Neuvey, an IT and advertising and marketing agency, and afterwards launched Missionelle, a Women of all ages-centered on-line Market. She also co-organized Beta 7 days, a startup networking conference. These activities gave her hands-on familiarity with developing enterprises, controlling groups, and knowing consumer demands.
Founding Scentbird
In 2013, Mariya, in addition to co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, released Scentbird in Ny. The notion was uncomplicated but impressive: in place of paying $a hundred or more on a complete bottle of perfume, prospects could pay out a monthly subscription cost and receive a 30-day provide of a fragrance of their alternative.
Subscribers could choose from countless designer and area of interest models, attempt a little something new each month, and build a private fragrance wardrobe without breaking the bank. This product solved An important irritation for perfume fans—committing to a costly bottle with no being aware of if they'd certainly love the scent.
Growth and Enlargement
Beneath Mariya’s leadership, Scentbird rapidly grew here from a small startup to some thriving business. In 2018, the company lifted $18.six million in Series A funding, led by Goodwater Funds and supported by Y Combinator together with other investors. At that point, Scentbird experienced by now expanded from only a few hundred subscribers to more than 250,000 Energetic consumers.
Because then, Scentbird has broadened its offerings past perfume to incorporate skincare, wellness solutions, and candles. In 2022, the business underwent An important rebrand, unveiling modernized packaging, eco-pleasant initiatives, and expanded item traces. Additionally, it expanded internationally, bringing its subscription assistance to Canada and also other markets.
A Digital-Initially Technique
As CEO, Mariya has embraced a digital-very first method of Create Scentbird’s manufacturer identity. By social media strategies, influencer collaborations, and engaging user content, Scentbird has cultivated a vibrant on line Neighborhood. The corporation also leverages info and algorithms to propose fragrances tailor-made to every subscriber’s preferences, producing the customer encounter equally particular and ground breaking.
This mixture of know-how and Way of living branding has long been central to Scentbird’s achievements and has positioned Mariya being a ahead-thinking leader during the splendor industry.
Past Scentbird
Mariya’s entrepreneurial spirit doesn’t quit at Scentbird. She has co-Established and led several other attractiveness and Life style models, like:
Deck of Scarlet – A customizable make-up membership company.
Confessions of a Rebel – A Daring, crowdsourced fragrance line.
Goodhabit – A skincare model made to beat the consequences of digital pollution.
Sanctuary – A fragrance line impressed by endangered species and conservation attempts.
She also grew to become CEO of Drift, an auto-freshener subscription brand name acquired by Scentbird in 2022, displaying her versatility in adapting the subscription design to distinctive industries.
Management and Effects
Mariya Nurislamova’s Management model blends creativity with knowledge-driven selection generating. She spots solid emphasis on personalization, shopper experience, and accessibility—values that have established Scentbird aside from conventional splendor stores.
By breaking down barriers to luxurious fragrances, she has made perfume exploration far more inclusive. Her operate has also impressed other subscription-based startups, proving that innovation can disrupt even one of the most founded industries.
Wanting Forward
These days, Mariya Nurislamova proceeds to guide Scentbird Using the identical vision that motivated her early on: to create fragrance discovery pleasurable, inexpensive, and private. With new products, world-wide enlargement, as well as a rising digital Neighborhood, Scentbird is ready to Participate in a good even bigger role in the future of splendor.
Mariya’s journey from the fragrance-obsessed Female in Russia towards the CEO of a multimillion-dollar corporation in Big apple highlights the power of passion, persistence, and innovation. She has not just created A prosperous business but additionally reshaped how the globe activities scent.